Today Google tweeted about a new device to be available in Google Play.
In the post by Google said that the new device is a White version of their Nexus 7.
It is said to be available in selected countries via Google Play, which includes US, UK and Japan.
https://twitter.com/googlenexus/status/410485528396443648
It is reported that only 32gb WiFi only is set to be available for white version and will cost you the same as the black version @ $269.
Source:TheNextWeb.com, @googlenexus